Who is Stephanie Courtney and why do I care?

It used to be that in order to be in a major television commercial, you first, have to be a star.

Not anymore, in fact, often, it is the other way around.

Advertising can make someone a star, easily.  An actor can spend years and years in movies and television shows and still be a nobody.

But one new advertising campaign can change all of that.  It seems to me that the trend in television advertising is now to create characters, not use those that have already been created.  Meaning less endorsements from celebrities and more companies now use their CEO’s (Sprint) or new faces, like Stephanie.

One genius campaign can turn an unknown actress into “the Progressive girl.” This is Stephanie Courtney…

~ by Scott on January 12, 2009.